Villa d’Este Motorcycle Catalogs – BMW Motorrad (2017–2019)



Project Description:

Commissioned by BMW Motorrad, this multi-year project involved the creation of high-end visual assets for the official Concorso d’Eleganza Villa d’Este motorcycle catalog — one of the most prestigious showcases in the global automotive calendar.

Between 2017 and 2019, I produced a series of photo-realistic illustrations and visual treatments that captured the spirit of BMW’s most iconic motorcycles. Each piece was carefully crafted to honor the brand’s design legacy while enhancing the catalog’s storytelling and visual impact.

Working closely with BMW’s internal design and marketing teams, I ensured that every visual element aligned with the marque’s premium aesthetic and global brand standards. From lighting and surface accuracy to layout-ready presentation, the artwork was developed to be print-perfect under tight deadlines, meeting the high expectations of a luxury, collector-grade publication.

This project not only demanded visual precision and deep brand sensitivity, but also contributed to the enduring identity of one of BMW's most exclusive and historically significant design events.


Featured in:

BMW Motorrad – Villa d’Este Motorcycle Catalogs

Official Catalog Illustrations for the 2017, 2018, and 2019 Editions

Commissioned by BMW Motorrad | Rendered by Andrei Avarvarii


Vintage monochrome photograph of a classic Norton motorcycle from the early 1900s with streamlined racing design details.
Classic 1920s green Harley-Davidson motorcycle displayed alongside technical diagram against dark background.
A vintage orange Flying Merkel motorcycle illustration displayed alongside its framed technical blueprint.
Vintage red motorcycle illustration displayed next to its technical diagram document against crimson background.
A vintage yellow motorcycle with sidecar displayed alongside a vintage print in a museum setting.
An open book or magazine spread showing text layout with white pages against a dark background.

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