AZ Automotive Brand & Vehicle Concepts – Auto Zeitung Magazine (Jun 2024)



Project Description:

For the June 2024 issue of Auto Zeitung, I was commissioned to create a unique editorial feature envisioning an entirely new car brand: AZ Automotive — a fictional manufacturer founded by the magazine’s own editors as an antidote to current automotive trends.

The concept was to design vehicles that deliberately go against the grain — rejecting inflated size, tech overload, and formulaic styling in favor of simplicity, utility, and fun. Working closely with the editorial team, I developed a complete visual identity for the brand, including the design of the AZ Automotive logo and a full lineup of purpose-driven vehicles:

  • AZ Shootingbrake – a lightweight, driver-focused fastback
  • AZ Baja – a muscular, retro-inspired off-roader
  • AZ Standard & Mini-Max – minimalist hatchbacks with rational, back-to-basics charm
  • AZ Bus – a modular stainless-steel camper with rugged detailing and utility-first design

In addition to the high-impact print spreads, I created animated video content that brought these vehicles to life in motion — further enhancing the project’s reach across digital and social platforms. The videos reflected the same editorial spirit: confident, unpolished, and refreshingly unorthodox.

The AZ Automotive feature became a standout creative piece for the magazine, blurring the line between automotive journalism and design fiction — with all visual storytelling rendered exclusively by Avarvarii Automotive Artworks.


Featured in:

Auto Zeitung – Issue 13, June 2024

Full Editorial Concept, Vehicle Designs, Logo Creation & Motion Content – “Wunsch-Konzert: Autos, die wir uns wünschen”

Concept and Text by Auto Zeitung editors | Design, Renders & Videos by Andrei Avarvarii


A sleek concept car sketch showing a futuristic sports vehicle with angular lines and large wheels in black and white rendering.
Futuristic white concept car with sweeping lines and black accents parked on concrete surface viewed from above.
A sleek silver Lotus Emira sports car with black wheels and accents photographed on a winding mountain road.
Hand drawn sketch of a modern camper van or minibus with a rooftop extension, shown in a simple outline style.
Sleek silver VW T6 camper van with roof rack parked on sandy terrain near coastal rocks.
Interior view of a modern van showing gray passenger seats and wooden floor panels in a sleek cabin design.
Hand-drawn sketch of a sporty hatchback car from rear three-quarter view showing aggressive styling and aftermarket wheels.
Sleek red Polestar electric SUV concept car shown from rear three-quarter view against cloudy sky backdrop.
Modern red Hyundai Ioniq 5 electric vehicle parked on a mountain road with angular design and large star-shaped wheels.
Hand-drawn pencil sketch of a compact SUV or crossover vehicle with large wheels and bold front grille design.
A bright blue Opel Rocks Electric compact SUV parked on dirt terrain with a bicycle in the background.
Modern car interior featuring a minimalist dashboard design with beige seats and digital displays.
Black and white pencil sketch of a modified off-road hatchback car with lifted suspension and oversized tires.
Yellow off-road concept vehicle with oversized tires, high suspension, and rugged design shown parked on dirt trail at sunset.
Custom yellow off-road truck with lifted suspension and oversized tires driving on rocky terrain with blurred forest background.

See More Projects